Vision and Mission

Lauren van der Mast

  • Personal Trainer
  • Sports and Weight Loss Coach
  • Neurokinesis Level 1 PTSD Coach
  • Author

“The fastest way to the top (and the easiest way to stay there) is to STOP fighting your body and START loving it!”



Be Free Shine

Vision Statement:

My vision is to witness a change to true health and fitness by teaching people how to work WITH their bodies, instead of against them. This allows their RESULTS to far outweigh the effort, get stronger from the inside out, learn how to listen to their bodies, decrease chances of injuries, improve recovery and to experience an amazing relationship with their bodies… one that leads to amazing health and fitness results like never before!

Furthermore, to help people raise their emotional awareness to better understand their individual health and the impact that their thoughts, beliefs and emotions have on their physical health. Also to highlight the ripple effect, how conscious health choices not only benefit themselves, but their relationships, their children and the long term health of our planet.


Mission Statement

“Health and Fitness Results through Total Body Freedom!”

“Be Free Shine is a health wake up call, here to cast a light on the need to treat the cause of health issues rather than the symptoms, for example; weight gain, illness, disease or injury and to take the hard work and need for discipline out of health and weight loss.

Coaching people to heal their internal world first so that their thoughts and intentions are in alignment with their desired outcome and their actions reflect this.

Our mission is to increase the emotional intelligence of all people so they can set themselves free, heal themselves and live in a way that heals our world.”